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and SDKs, learning to read Java and C++ source code, technical writing for
beginners, understanding complex software and writing marketing materials.


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Writing Marketing Materials
for High-Tech Firms
(2nd edition)

   Every high-tech company needs a steady stream of marketing materials, from data sheets to white papers.

Now any seasoned technical writer can learn how to write all the most popular types of marketing materials, with real-world examples and guidelines on how to master each one.


 $76.95 + $9 s&h

The 2nd edition of this workbook covers all this:

What is Marcom?

  • Three questions every customer asks
  • A radio station we all know: WII-FM
  • What is marketing communications (marcom)?
  • Marcom vs. technical writing
  • Marcom vs. journalism
The Skills for Success
  • The skills you need for success
  • Your Writer's Control Panel
  • The secret of good marcom
  • How to identify and segment your audience
  • Turning features into benefits
The Top 10 Marketing Documents
  • Product blurbs
  • Data sheets
  • Brochures
  • Press releases
  • Success stories
  • Newsletters
  • White papers
  • Catalogs
  • Presentations
  • Packaging


  • For each of these document types:
  • Real-world examples
  • Typical format
  • Typical distribution
  • Typical content and how to prepare it
  • A checklist
  • Trends
Breaking into Marcom
  • Likely routes into marcom
  • Unlikely routes into marcom
  • Where the work is
  • How to break into marcom
Brainstorming Techniques
  • Tips on charging up your creativity
  • Mindmapping
  • Silent brainstorming
  • Morpho box
  • Positioning grid
  • Creativity software
This workbook includes enough material for a 2-day workshop, including:
  • 212 PowerPoint slides
  • 8 exercises, with suggested answers
  • real-world samples of marketing documents
  • additional background articles
  • 10-page annotated bibliography of our recommended books on marketing and technical communications.

And remember, there's no risk: if you're not satisfied, you can return any workbook you order for a complete refund of the purchase price.


Future release: DVD of this workshop

In the not-too-distant future we plan to release a DVD of the "Writing Marketing Materials for High-Tech Firms" workshop. If you would like to be notified when the DVD is released, please click here to send us an email. We will never sell or give your email address to any other company.


Other
Available
Workbooks


Documenting
APIs and SDKs


Just Enough
Java


Just Enough
C and C++


Understanding
Complex
Software


Good Enough
Documentation


Technical
Writing 101

Last updated:
January 8, 2008

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Entire contents © 2004-2009 by Marc Proulx except for portions which are © 1999-2009 by Manuel Gordon & Gordon Graham and are used with permission.

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Tel: 800-481-6728 or 514-733-6620
Email: marc@thirdwavestudios.com
Mail: 9-4702 Queen Mary
Montreal, Quebec, Canada H3W 1W8